Your Complimentary Break-Through Coaching Package

Welcome to your COMPLIMENTARY 2-part Coaching Package that dramatically IMPROVES YOUR BUSINESS and INCREASES YOUR BOTTOM LINE!

Your ‘Path to Success’
This valuable management tool asks key questions about you and your Business, many of which you may not have even considered before. Brief answers are sufficient in this step, as we’ll be discussing things in more detail in part 2.Time required for part 1 varies (normally between 20-30 minutes) depending upon how well you know your Business.
Your Break-Through Coaching Session
You’ll review your ‘Path to Success’ with Anthony McGloin, getting specific answers to your specific challenges. This session is normally via a personal GoToWebinar link (to allow screen sharing) and lasts 30 – 45 minutes.

We look forward to helping you develop your Business – here’s to your continued Success,
Anthony & Julie McGloin

Your Path to Success

All information is received in the STRICTEST of confidence. No-one else will ever see your answers.

Step 1 of 5

Name*
First Last
Company Name*
Year Company Established
Phone
Email*
Website
'Starting with the End-in-Mind'
One of the biggest reasons for failure in Business today is the absence of clear, LONG TERM Goals. It's what stops you from fulfilling your true potential. We'll discuss this more in your complimentary Break-Through session, so for now, just be as SPECIFIC as possible. What exactly are your LONG TERM Goals...and how clear is your strategy for achieving them? What specific milestones have you created to measure your progress along the way?
Overview of your Business
How do you help solve the Challenges and/or fill the Needs of your Clients? (This is the basis of a successful Business, so think carefully about this).
What are your Top 3 Target Markets...and how well do you perform in each one?
Describe your Ideal Client Profile
Uniqueness - What makes you the best at what you do?
What sets you apart from others - what's the compelling reason your Clients do business with you?
Do you have a current Business Plan in Place?
If so, how often do you update it and measure your progress against it (e.g. Monthly, Quarterly, Annually, Never)?

GENERATING GROWTH IN YOUR BUSINESS
How much does it cost you to gain a new Client?
This is a vital factor in creating and managing your Marketing Budget.
What is your Average LifeTime Value of a Client?
(This is another important consideration that helps you balance your Business with the 'right' Clients).
The 5-Step SUCCESS FORMULA has been called the 'biggest secret' in Business.
This simple system focuses on the 5 COMPONENTS of Profit, rather than your bottom line Profit itself. Let's find out how well you know these important 'numbers'...
LEAD GENERATION (the 1st component of Profit)
What are the top 3 ways you generate Business Leads?
The 2nd Component of Profit is your 'Conversion Rate'.
What % of Leads convert into paying Clients?
Is your Conversion Rate Estimated or Measured?
The 3rd Component of Profit is the 'Average Sale Value'
How clear are you on this? How does it relate to your different product lines..and how relevant is it to your Business?
There are two more Components of Profit in your Business.
If you know what they are, confirm them here.
Client Referrals
What percentage of your Business comes from Client referrals? (This is a good measure of what your Clients really think about you).
What do you see as your most effective/efficient path to growth...and what specific plans do you have in place to achieve it?

Your ONLINE PRESENCE
Most Small Businesses have a website that 'looks' nice, but very few have one that WORKS HARD to achieve specific RESULTS with Clarity and Focus.
What is the primary purpose of your website?
How well does your website achieve that primary purpose?
What needs to improve to achieve that primary purpose?
FINANCIAL MASTERY
Generating Leads and converting them into Clients is a great starting point but your biggest responsibility as a Business OWNER is 'Mastery' of your Finances. This means being 'In Control' and never being surprised by your Financial Performance. At it's most basic, Financial Mastery relates to your revenues and profits.
Gross Revenue and Net Profit
What was your Gross Revenue / Net Profit last year?
What is your Budget for Gross Revenue / Net Profit this year?
How do you feel about your current Financial Performance?
What are your Specific Financial Targets for the Longer Term?
What specifically needs to change / improve in the short term for you to feel confident about achieving those longer term Targets?
What specifically needs to change / improve in the short term for you to feel confident about achieving those longer term Targets?

Your TEAM
As Business Owner, trying to 'do it all yourself' is a main cause of Burn Out and Failure. So, let's take a look at You and Your Team.
How many employees do you currently have?
How has that changed over the last three years?
Your TEAM - Which of the following applies?
Include Remote employees and your 'extended Team' if relevant and/or appropriate.
- Without constant micro-management, they lack the self-Motivation and Focus to achieve the Targets & Goals needed in the Business
- There are few meaningful Consequences (that they take seriously) for under-performance...and we lack effective systems for Accountabililty
- Recruiting / Retaining the right people is becoming a real challenge
- Poor Communication often leads to poor performance and/or disagreements and misunderstandings
Sytems, Processes and Tools
What systems / processes / management tools do you currently use to ensure you recruit the best people - AND consistently get the most out of them?
If you 'had' to fire all your employees today...
...what percentage of them would you re-hire tomorrow? (Think carefully about this as it's a reality check as to whether you have the right people in place).
Your own Management / Working Style
Knowing your own personality style and identifying other people's is key to successful Business relationships. If you had to pick one, which of the following 'working styles' best describes you most of the time when you're at work?
- Task Focused and Outgoing
- People Focused and Outgoing
- Task Focused and Reserved
- People Focused and Reserved
Your Impact on the Business
What impact does your Management / Working Style have on your Business? Name one positive and one negative impact.
Other factors
Various factors (including your Team) impact your own performance and outlook. When you wake up in the morning, how do you normally feel about going to work? (e.g. excited...frustrated...can't wait to get to work...can't wait to leave it!!)
How many hours on average do you work, personally, per week - and how do you feel about that?
On a scale of 0-10 (10 being the highest), what is your level of INTEREST in:
Marketing / Sales
Working ON the Business
Working ON the Business
Working IN the Business
Working IN the Business
Operations
Operations
Goal Setting and Planning
Goal Setting and Planning
Finances
Finances
Decision Making
Decision Making
Managing People
Managing People
On the same scale of 0-10, what is your level of SKILL you possess in the same areas?
Marketing and Sales
Working ON the Business
Working ON the Business
Working IN the Business
Working IN the Business
Operations
Operations
Goal Setting and Planning
Goal Setting and Planning
Finances
Finances
Decision Making
Decision Making
Managing People
Managing People
Which of the above areas are your TOP Priorities going forward?
What do you feel are your own Top 3 Challenges (or Limiting Beliefs) that have held you back, personally, from achieving more up to now?
Being completely honest with yourself, on a scale of 0 to 10 (10 being highest), how much of your OWN true potential (personally) are you achieving currently? What holds you back from achieving more?
Please enter a number from 0 to 10.
How do you feel about that last answer?
A person's greatest Strength - can also at times be their greatest weakness.
What is YOUR greatest Strength - and how does it sometimes become your greatest weakness?

Back to the Business, itself. What is your VISION for your Business?
This is related to the very first question... about 'Starting with the End in Mind'.
What are the Top 3 Challenges in your Business? What is holding it back?
If there was ONE THING that MUST improve about your Business in the next 90 days, what would it be?
If there was ONE THING that MUST improve about your Business in the next 90 days, what would it be?
Why is that one thing so important to you?
Why is that one thing so important to you?
What are the consequences of you NOT improving that one thing?
Why Clients go elsewhere
68% of Clients leave companies (for a competitor) because of 'perceived indifference'. How often do YOU proactively contact your existing Customers (apart from when you invoice them)?
On a scale of 0 - 10 (10 being highest), how much of ITS true potential is your BUSINESS currently achieving?
How do you feel about that last answer?
Where would you like to see your Business in 12 months from now?
If you're really serious about moving your Business forward...
What one thing can I demonstrate to you during our discussions to encourage you to work with me to become more successful and achieve your Ambitions and Goals?
Success in Business is about being 'ahead of the game' - identifying the future direction of your industry and the ever-changing needs of your Clients. (Otherwise, you're just copying everybody else).
With this in mind, what is the next big innovation in your industry, and how far ahead of your competition are you in this regard?
What else is worth making a note of about you or your Business at this time?
SUMMARY
In completing your Path to Success, you have probably identified a number of important points about You and your Business. You may also now be aware of some significant 'gaps' between where you are now and where you want to be in the future. How useful has this exercise been for you? What have you learned about You/Your Business and what are the Top 3 things that stand out for you from your answers?
Great job - You've finished Part 1!
Your answers will provide a great foundation for Part 2 of this complimentary Break-Through package, where we'll discuss your answers together and find specific answers to your biggest challenges. We will contact you shortly to confirm your session...so please make sure you have given us (on page 1) your preferred email address or phone number. Here's to your future success. I'm looking forward to speaking with you! Anthony McGloin
Comments
This field is for validation purposes and should be left unchanged.

Your Complimentary Break-Through Coaching Package

Welcome to your COMPLIMENTARY 2-part Coaching Package that dramatically IMPROVES YOUR BUSINESS and INCREASES YOUR BOTTOM LINE!

Your Path to Success

Step 1 of 5

GENERATING GROWTH IN YOUR BUSINESS

The 5-Step SUCCESS FORMULA has been called the 'biggest secret' in Business.

Your ONLINE PRESENCE

FINANCIAL MASTERY

Your TEAM

SUMMARY

Great job - You've finished Part 1!